European Union campaign, 2018
EU-China Year of Tourism
The official campaign website for a major European Union initiative created to strengthen tourism exchange, cooperation, and investment between Europe and China.
A fixed international moment
From brief to launch in a few intense months
European and Chinese leaders launched the 2018 EU-China Tourism Year in Venice, creating a firm public deadline for the campaign and its digital presence.
ETC led the campaign for the European Commission and selected Globe Dotters as its digital delivery partner. Our team worked directly with both organizations to design, build, populate, and launch the website within that demanding schedule.
The short delivery window required practical decisions, responsive collaboration, and a team able to carry the full website scope without a complicated chain of suppliers.
Our responsibility
End-to-end design and development
Globe Dotters owned the campaign website from visual and experience design through technical implementation and launch.
Campaign publishing
The platform organized campaign information, destinations, events, partner material, and content needed by an international tourism initiative.
Documentation repository
A substantial document library gave campaign participants and stakeholders structured access to shared resources and official materials.
Direct institutional collaboration
Working sessions with both ETC and European Commission stakeholders kept institutional requirements and delivery decisions aligned.